Digital Content Manager, Storyteller

Work experience
Digital Content Strategist/Editorial Manager – Freelance
2016 - Present
•     Increased social media views and engagement by 50% on LinkedIn and by 1.9% over the last 2 months on Twitter.
•     Create engaging and compelling industry marketing content. Execute digital content and social media marketing strategy. Responsible for channel management on Google Plus, Twitter, Facebook and LinkedIn. Identify and promote industry influencers. Maintain and manage marketing content editorial calendar for all short-form and long-form content
•     Report monthly social media analytics

Digital Content Manager – Contract
2015 - 2017

•     Wrote B2B lead generating content for company's online platforms including blog posts and social media copywriting on Twitter and LinkedIn. Managed product webinars and reporting
•     Other responsibilities included:
•     Created and executed email marketing campaigns using Hubspot
•     Created, executed and measured email nurture campaigns for prospects in the various stages of the sales funnel
•     Reported monthly analytics and set company marketing benchmarks

Online Digital Content Manager
2014 - 2015

•     Managed digital content initiatives for 5 companies in the plumbing, and residential and commercial HVAC industries. Supervised a database of remote writers and maintained each client's editorial calendar in accordance to SLA. Additional responsibilities included:
•     Revised editorial processes and procedures to complete client content commitments in 3rd and
4th quarter 2014 ahead of schedule
•     Managed overall client content budget allotment
•     Developed client's message and content strategy based on outlined marketing goals
Social Media Specialist/Resolution Expeditor

2011 - 2013

•     Interacted with The Home Depot's customers on Facebook, Twitter, Yelp and other online consumer review sites and message boards. Maintained brand integrity by addressing customers that reached out through social media. Assessed new social media sites for innovation and to establish a brand presence. Curated stories for the customer service newsletter and collaborated with internal communications, writing stories for myApron
•     Other responsibilities included:
•     Prepared social media presentations for training and trained new hires on Home Depot's social media philosophy
•     Tracked, analyzed and reported to upper management online trends and customer sentiment
•     Researched and presented social media trends to operations senior management
•     Protected corporate brand reputation online and by partnering with internal stakeholders, including the public relations department and individual retail stores

Community Manager
2009 - 2010
•     Created social media profiles and managed the online marketing initiatives for 27 multifamily housing properties across the country. Partnered with property key stakeholders to create and execute online marketing campaigns designed to increase engagement, resident retention and new rental leads. Reported monthly metrics to customers, sales and senior management
•     Other responsibilities included:
•     Collaborated with property managers to curate and post relevant and timely content
•     Increased property social media and website SEO
•     Conducted webinar training for property staff
•     Created engagement strategies to increase Facebook Fans, Twitter Followers and blog followers
•     Monitored property's social media platforms for potential resident issues

Education:

M.F.A., Writing - 2011 - 2014
Savannah Collge of Art and Design
B.S., Marketing - 1989 - 1994
Southern University and A&M College
Giving Back
Wren's Nest Scribes Writing Mentor 2014 - Present
Wonderroot Center for Arts and Social
Change 2014 – 2015

Key Skills:
Adobe Creative Suites, Google Analytics, MailChimp, Constant Contact, Wordpress CRM, Hubspot CRM, Hootsuite, FB, TW, G+, IG, Microsoft Suite, AP Style, Chicago Manual. Exceptional oral and written communication skills, Team leader and Team player, Self- Managed, Highly developed interpersonal skills.